Starbucks SWOT.

Starbucks retail stores located outside of North America, the join Kingdom, Thailand and Australia be operated through a number of joint venture and licensing arrangements with large(p) retailers. During financial 2000, the Company expanded its international presence by break 184 new international licensed stores, including the first stores in Lebanon, the linked Arab Emirates, Qatar, Hong Kong and Shanghai. At fiscal year end, the Company had 154 stores in Japan, 47 in Taiwan, 28 in China, 28 in Singapore, 27 in the Philippines, 20 in Hawaii, 15 in cutting Zealand, 14 in Malaysia, six in siemens Korea, v in the United Arab Emirates, four in Kuwait, terce in Lebanon, and one in Qatar. Starbucks also sells whole edible realize and ground deep browns to several types of wholesale accounts, including office coffee distributors and institutional foodservice management companies that service business, industry, education and healthcare accounts, and hotels, airlines and res taurants. In fiscal 1998, Starbucks entered into a long-term licensing agreement with Kraft Foods, Inc. to accelerate the mother of the Starbucks brand into the grocery channel in the United States. conformable to such agreement, Kraft manages all distribution, marketing, advertising and promotions for Starbucks whole noggin and ground coffee in grocery, warehouse club and surety merchandise stores.

By the end of fiscal 2000, the Companys whole dome and ground coffees were available throughout the United States in well-nigh 16,000 supermarkets. The Company has two non-retail domestic 50-50 joint ventures. The North American Coffee Partnership, a joint venture with the Pepsi-Cola Company, a recess of PepsiCo, Inc. , was ! formed in fiscal 1994 to develop and distribute ready-to- inebriety coffee-based products. By the end of fiscal 2000, the joint venture was distributing bottled Frappuccino coffee drink to approximately 250,000 supermarkets, convenience and drug stores and other locations throughout the United States and Canada. If you want to get a full essay, put in it on our website: OrderEssay.net

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